Sold on Radio

Sold on Radio

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How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.WIRING DIAGRAMa€”Any drawing or sketch that assists a technician in wiring up an electrical circuit. There are ... WRAPa€”Short for BLACK WRAPTM, which is heavy weight black aluminum foil used for masking light leaks, making mats, etc.

Title:Sold on Radio
Author: Jim Cox
Publisher:McFarland - 2008-05-23

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