Consumer Behaviour Analysis
the use of credit cards lowers the perceived cost and begets further use (White l980). ... whether it is the credit card that causes spending or whether, for example, high spenders gravitate toward credit card usage. ... Credit cards as spending facilitating stimuli The present research is predicated on the assumption that someanbsp;...
| Title | : | Consumer Behaviour Analysis |
| Author | : | G. R. Foxall |
| Publisher | : | Taylor & Francis - 2002 |
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